Monday, July 30, 2012

Top 5 Tips to Embrace Social Media

Is your small business ready to embrace social media? With all of the choices, tackling social media can be intimidating. It's best to start with a few sites to kick off your social media strategy. Here are some of the most popular and best for small businesses:

1. Blogs
Write them, visit them, comment on them. There have been 133 million blogs indexed by Technorati since 2002. They're a great way to engage with customers, learn and network.

2. Twitter
People constantly ask "What is Twitter?" Essentially, Twitter is a micro-blog where you have 140 characters to get your message across. The goal is to follow people and acquire followers. The best way to do this is by providing value through your tweets. Send your followers to interesting articles, products they may like or let them know what you're up to.

3. Facebook
What started off as a way to connect with old friends has quickly evolved into a way to do so much more. From promoting your business and products, to acquiring customers as fans of your Facebook page, Facebook is a great way to get feedback and interact with clients and customers in real-tiome -- plus so much more.

4. LinkedIn
More commonly know as "Facebook for grown-ups," LinkedIn is a business tool that helps colleagues connect. It's a great way to locate long lost co-workers, locate a new job or network your way to new clients.

5. Digg
This is one of the largest and most popular social news websites where you can learn about topics including politics, entertainment, technology and general news. In addition, you can comment -- or "digg" -- web pages you enjoy.

Speaking of social media, I'm on Twitter (allyjackson), LinkedIn and Facebook, so be sure to look me up. I'd love to connect with you.

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