Wednesday, February 15, 2012

From PR to Work Overload, 8 Bite-sized Tips for Your Business

Here are some fun tips for your business...

***To Get PR, Be Available"***
Always provide the media with your cell phone number and other fast contact info, advises PR pro Annie Jennings. "If you are actively seeking PR, keep yourself instantly available," says Jennings. "Check your messages immediately so you don't miss a thing." If you are traveling to a location for a TV segment, ask for the producer's emergency contact information, but only use it for emergencies. That way, if you have trouble finding the location, you can reach your media contact immediately.
Source: Behind the Podium, 1/10, p. 3.
***Who Will Buy From You?***
The 4 groups of prospects more likely to buy from you are:
1-People you know.
2-People you do business with.
3-People who do business with vendors their friends talk
4-People who do business with people they read about.
Action step: create and distribute more content so that more of your prospects fall into categories #3 and #4 above.
Source: Patricia Fripp, The Podium, 12/09, p. 6.
***Handling Work Overload***
When asked to perform yet another time-consuming task at work or at home, apply MaryEllen Tribby's "Triple D" principle:
>> Ditch it - evaluate the task to see if it really needs to be done at all.
>> Delegate it - is the task something that someone else can do?
>> Dominate it - if you DO take on the task, give it your all.
***Do You Know These Facts About White Papers?***
Are you skeptical about the value of writing white papers? If so, these survey results might change your mind....
Some 84% of businesspeople surveyed find white papers influential in their purchasing decisions. And 89% of
businesspeople pass white papers along to others.
How long should your white papers be? The survey found that readers prefer white papers that are 6 to 10 pages in length.
Source: WhitePaperSource Newsletter, 12/8/09.
***Affirmations for Success***
Sales trainer Bill Caskey advises "travel the road to abundance through detachment." These affirmations can help:
** "It's OK if you don't buy from me; others will."
** "It's OK if you aren't a prospect for me; others are."
** "It's OK if you disagree with me; I am not my opinions."
** "It's OK if you fire me; I'll find better situations elsewhere."
** "It's OK if you don't love me; others will."
***Finding Your Best Customers***
When segmenting your customer list, look for "RFM" - recency, frequency, and monetary.
>> Recency - the customer who just bought from you is the most likely to buy again. This is why you get more solicitations from charities right after you give to them: the person who just made a donation is the most likely to donate again.
>> Frequency - people who buy 2 or more times ("multi-buyers") are more loyal customers than those who have bought only once. Reason: they experienced your product and service, and came back for more.
>> Monetary - the more money a customer has spent with you, the more likely they are to make additional purchases.
***Look Forward to Something***
Having trouble keeping a positive attitude these dreary days? Think about one small, enjoyable thing you plan to do that day (eating a bagel) and one really fun thing you plan on doing soon (your upcoming fishing trip), suggests Allen Elkin, Ph.D., director of the Stress Management and Counseling Center in New York City. Reason: this helps your brain not obsess about what can go wrong that day.
***Quote of the Month***
"Like most drudge work, thinking is an undertaking that Americans would rather subcontract to someone else."
--Mattathias Schwartz
Source: Harper's Magazine, 1/10, p. 28.
This article appears courtesy of Bob Bly's ( Direct Response Letter.

Friday, February 3, 2012

Keep Productivity Up -- 5 Tips for Business Owners

Being productive takes practice and a plan. But anyone can improve their productivity and get more done each day. Here are some ways to incorporate productivity into anyone's daily work day, from stay-at-home moms to small business owners:

1. Keep Distractions to a Minimum to Improve Productivity
Distractions are to productivity what kryptonite is to Superman. The first thing you must do is eliminate any and all distractions. This includes, but is not limited to, food, TV, phone, annoying noises (if possible) and anything else that could prevent getting work done.

2. Improve Productivity By Checking E-mail Twice a Day
E-mail can suck up hours a day. From opening and reviewing e-mails to crafting answers, researching and responding. By limiting the numbers of times that you check e-mail to just twice a day, enormous amounts of lost energy and time can be found and put to good use.

3. Be Productive By Returning Phone Calls at the Beginning and End of the Day
Check voicemail as soon as the day starts. If phone calls are the basis of your work day, add additional check-in times. But the key is to limit that time so the entire day isn't wasted answering phone calls. Pick one or two times per day to return all phone calls. However, it's important to customize this schedule based upon the number of calls received. For example, some focused on generating sales may need to allot 4-5 times during each day to return phone calls.

4. Attack the Hardest Tasks First
Procrastinators despise hard tasks. That's why they put them off. Tackle the hardest, most dreaded tasks first. Break them up into smaller tasks if necessary. Once the hardest job of the day is completed, a sense of accomplishment takes over. That's the best time to jump on the productivity high and start completing easier, smaller tasks. Over the course of a few hours, an entire to-do list can be completed.

5. Be Productive By Making a Daily To-Do List
It's difficult to be productive if it's unclear what needs to be accomplished. That's where the trusted to-do list comes in handy. At the beginning of each day, list every single task -- no matter how big or small -- that needs to be completed by the end of the day. As the task is completed, cross it off the list. Some tasks may need to be moved to the next day. However, having a list will improve productivity by outlining exactly what needs to be done.

Improving productivity takes time, but anyone can increase their productivity. Take small steps and incorporate one tip each week to ensure your new routine sticks. Where there's a will, there's a way. Get on the way to getting more done today!